Oregon

A Sight for Sport Eyes

Location: West Linn, Oregon
Website: https://www.sporteyes.com/
15X return on Google Shopping ads

When her brother suffered permanent eye damage from a baseball injury, Shannen Knight recognized a critical gap in athletic safety. “Everybody wears helmets and knee pads, but very few sports require protective eyewear,” she says. She channeled her experience into a college entrepreneurship project focused on prescription sports eyewear, and then launched A Sight for Sport Eyes in 1996. Rooted in West Linn, the business now operates largely online, bringing specialized glasses to customers worldwide. “Hearing from customers that they could finally see the fish on vacation with their new dive mask … that’s what keeps us going,” Shannen says.

Shannen runs Google Ads Shopping campaigns to capture niche keywords and deliver a 15x return on her ad spend. She leans on AI to make sure those clicks convert. When a recent platform migration caused a drop in sales, she tracked cart abandonment in Google Analytics, then fed that data into an AI assistant. She learned customers were confused by variable shipping costs; switching to a flat rate boosted conversions by an impressive 55 percent. Shannen uses Gemini to merge spreadsheets, write FAQs, and draft personable customer emails. She even taps Gemini’s Deep Research to summarize clinical data for her blog posts, in one case using it to evaluate trendy lensless pickleball goggles to benchmark their safety against traditional standards. “Gemini is like a business partner that can give me advice,” Shannen says. “If a company tries to sell me a product, I ask Gemini about it. It’s good at telling me, ‘You could get this for half the price’ or ‘You could do this yourself.’ It’s really helpful for that.” Using Gemini, Shannen reclaims hours per week and can spend more time on her passions: educating athletes, volunteering, and community involvement. Next up, with help from Gemini: planning her store’s 30-year anniversary.

Marley’s Monsters

Location: Eugene, Oregon
Website: https://www.marleysmonsters.com/
28 employees

Marley’s Monsters was founded in 2013, when Sarah Dooley made her daughter Marley a stuffed monster from leftover fabric scraps. That inspired her to create other reusable home goods like snack bags and UNpaper towels–all featuring fun, colorful designs. “One of our big strengths is pulling people into the sustainable world through really cute prints,” Sarah says. Strong customer demand let her move her home operations to a shared studio in 2015, and later to their own manufacturing facility. As the company’s customer base grows, Sarah’s team gleans customer insights from Google Analytics. “It helps us get to know our customers and how they’ve changed over time,” says Grace McNabb, sales and integrations manager. “It's our eyes and ears for our brand's performance and identity.”

To reach customers, Marley’s Monsters runs Google Ads including Performance Max campaigns. “20 percent of our new customers come through Ads,” says Grace. “It’s really easy to schedule promotions, especially through the Shopify integration.” The company’s Google Business Profile directs customers to the retail shop and lets them know that products are manufactured locally, while photos help customers understand concepts like the refill bar, where they can fill bottles with bulk shampoo or cleaners. The team uses Google Workspace to collaborate, and AI-powered Gmail features like Tabbed Inbox and Smart Compose to boost efficiency. “They’re helpful when you’re trying to go through emails quickly, which I often am,” Sarah says. To date, the company’s UNpaper towels have diverted 15 million single-use paper towel rolls from landfills; they also minimize waste in their own manufacturing. “Instead of just projecting sustainability, we’re taking ownership over our own practices,” says Sarah. “As a sustainable product manufacturer, being local and low- to zero-waste is really important to us.”

IRL Social Skills

Location: Portland, Oregon
Website: https://www.irlsocialskills.com/
50% of clients acquired through Google Ads

IRL Social Skills provides virtual group coaching to autistic, neurodivergent, and socially struggling teens and young adults. Founder Mara McLoughlin is herself neurodivergent and was inspired by her previous work as a speech-language pathologist for non-speaking autistic children. “I noticed that even those who could speak, and were perhaps doing well academically, were struggling socially. And that was going to be the biggest barrier to them having a rich life,” Mara says. IRL Social Skills bridges that gap with weekly classes for students and their families. “Our goal is that our participants increase their ability to communicate, connect, and relate with others, as well as increase their self-awareness and self-confidence with different people,” she says. They began with 25 families in 2021 and have grown to 70 participants in just the first quarter of 2024.

IRL Social Skills uses Google Business Profile to help build their credibility. “Families have often already tried other interventions and had poor results,” Mara explains. “But with Google Business Profile, they’re able to vet us through our reviews.” The suite of Google Workspace tools is key: “We use Slides to create our curriculum for every class, Gmail and Google Chat to communicate with our team, and Docs and Sheets for data management and information like our coaching manuals," Mara says. In 2022, they began using Google Ads, which accounts for 50 percent of their business. They just added a new curriculum for adults aged 30 to 67, and a new custom learning platform will soon add a lower-priced, self-directed program to their offerings. Mara and the team continue to innovate, and they’re being recognized: In 2023, IRL Social Skills was named one of the top 70 SMBs in the country by the U.S. Chamber of Commerce. Mara says, “This award is really a testament to my team and their exemplary service.”

Rumpl

Location: Portland, Oregon
Website: https://rumpl.com/
31 employees

Rumpl makes blankets from the warm and sturdy materials that used to be only for sleeping bags. Founder Wylie Robinson and a friend got the idea while huddled overnight in their van during a surf and ski trip on the Pacific coast: “We wondered why everyday blankets hadn’t taken a cue from outdoor gear to leverage performance textiles,” Wylie says. A few experiments with a sewing machine later, Rumpl was born. Today, Portland-based Rumpl offers an entire range of blankets, towels, and other accessories made from 100 percent post-consumer recycled materials. They’ve shipped their products to all 50 states and seven continents, including Antarctica. And as a certified B Corporation, raising their accountability and lowering their environmental impact have always been the core of their philosophy. “It’s all about doing things the right way for your employees, your partners, and the planet,” Wylie says.

As Rumpl makes the world a better, cozier place, Google tools are helping them grow. Machine learning suggestions in Google Ads let them identify when customers are most likely to make a purchase, and maximize the dollar value of every ad their team creates. “Google Ads are our highest return on ad spend (RoAS) of all the campaigns we run. We immediately saw an uplift in ad performance and efficiency,” Wylie says. They trust Google Analytics to reveal helpful insights about their customers and how they find Rumpl. “Other business intelligence tools are so murky, but Google Analytics is so easy to use,” Wylie says. “Sometimes we’ll see random geographic areas light up because we were featured on the local news, and suddenly we'll become aware of new consumer interest that is actionable for our sales and marketing teams.” Wylie is especially grateful for the 31 people working at Rumpl today: ”We wouldn’t be here without their commitment,” he says. And to think it all started with an idea from the back of a van.

Sir Paints A Lot

Location: Springfield, Oregon
Website: https://sirpaints.com/
4.9 Stars on Google Business Profile

Shawn Derby launched his house painting business, Sir Paints A Lot, during a bitterly cold winter in Billings, Montana. “It was so cold and there was so much wind,” Shawn says, “that the west wall of our trailer house had about two inches of ice on the inside.” The idea was good, but the timing wasn’t: At minus 35 degrees, house painters were not in high demand. It solidified Shawn’s wish to move to a milder climate. In the spring of 2015, the young Derby family packed up and headed west to the town of Springfield, Oregon, near Eugene. But how would Shawn establish his business in an entirely new city 1,000 miles away?

He began by using Google Ads for marketing, with help from the Google Ads support team. “They have been so fantastic,” Shawn says. Weekly calls with the team helped him tweak his ads to get the best job leads. Shawn also launched a YouTube Channel featuring customer interview and painting tip videos that he also embeds on his website. “I’ve always had the mentality that if you’re going to do something, you might as well do it right,” Shawn says, and his videos show just how he does it. The overall result has been rapid growth, as Sir Paints A Lot grew quickly from bidding on $1 million to $3 million worth of work each year. “A huge jump,” as Shawn puts it. The company now boasts a 4.9 rating on their Google Business Profile, and the business has continued to thrive even after an unpredictable seizure disorder limited Shawn’s mobility and forced him to slow down and focus on the administrative side of his business. He’s using the time to explore Google AppSheet as a way to manage leads and run his business using a system he’s developed. And now when positive reviews come in, he shares them with his team members who did the painting. “It gives them the recognition that they deserve,” Shawn says. “And they can look back and see the impact they’ve made.”

Goumi

Location: Beaverton, Oregon
Website: https://goumikids.com/
14 employees

While on maternity leave from her corporate marketing job, Lili Yeo noticed her newborn daughter's mittens, socks, and booties were ill-fitting and constantly falling off. Filled with love for her tiny child, Lili thought all babies deserved better, including hard-to-fit preemies. In 2011, she and fellow mom Linsey Ebuen co-founded Goumi, named for a small red berry that thrives in poor soil. “Wherever you find a goumi bush, it will help everything around it,” Lili says. “That's our plan too: From small things come mighty changes.” Goumi sells organic, sustainable baby clothing that’s attractive, and fits well. Lili uses Google Ads to reach mothers searching for nursery essentials, and Google Analytics to learn which of her business webpages are running efficiently or need improvements.

By 2019, the company began shifting its focus from B2B wholesale to a B2C strategy aimed at engaging millennial mothers who want to buy from small shops. Lili redesigned Goumi’s e-commerce website, using Google Analytics as  a real-time mirror to continually refine the flow for their audience. In March 2020, just as COVID-19 hit, Lili appeared on the reality show “Shark Tank.” Despite the pandemic, business boomed. “What had been an exceedingly high return on our Google Ads campaigns increased exponentially,” Lili says. “Everything lifted with [the TV] exposure.” With more parents shopping online, Goumi is on track to achieve 400-percent year-over-year growth, with plans to develop a magazine for parents. “Google products will continue to help us be the best us.” Their non-profit Goumi Giving donates 10 percent of profits to charitable causes and provides mitts and booties to neonatal ICUs, N-95 masks to local physicians, and support for women rescued from human trafficking. “Empowering our smallest ones is why we began, and why we’re still here,” Lili says.

Ruffwear

Location: Bend, Oregon
Website: ruffwear.com
49 employees

Patrick Kruse has always been a dog lover, outdoor enthusiast, and maker. At age 12, Patrick hiked the Sierras with his dog, Marriah, and sewed her a homemade dog pack. Years later, Patrick was mountain biking when he noticed his friend trying to offer her dog water out of a plastic bag. “She was literally left holding the bag,” said Patrick. “She couldn’t dump out the water because it was a precious resource, and her dog was not interested in drinking out of a plastic bag.” The experience inspired Patrick to create a collapsible dog bowl from durable, waterproof fabric. The bowl attracted interest from friends. “After enough interest, I figured there was a business there, an opportunity to solve some other problems,” said Patrick. So, in 1994, Patrick launched Ruffwear, a company that offers a full range of dog gear, including trail-tested boots, coats, harnesses, life jackets, and more. Ruffwear was purely a wholesale business until 1998, when it got online and began to market itself digitally.

Ruffwear.com served as an online catalog and direct link to customer voices before it finally transitioned to e-commerce sales. To better compete in an increasingly crowded market, Ruffwear turned to Google last year to learn more about its own digital presence and to get in front of customers. “What I love about the internet is that it offers deep insight into consumer needs and wants,” said Patrick. “The internet allows us to create products that deliver meaningful experiences.” Today, Ruffwear uses Google Analytics on a daily basis to determine where its website’s visitors are coming from and what new audiences it can reach. The company also uses Google Search Console to conduct keyword research and improve search engine optimization.

It took a while to get there, but with the company’s new focus on digital, business has taken off. Since running Google Ads, Ruffwear has experienced 60% year-over-year growth, and about 95% of its advertising budget now goes toward digital. Last year, Google Ads contributed to 24% of the company’s total Q4 revenue. Ruffwear serves 45,000 unique customers annually, many of whom spread the word about its products via social media. Ruffwear also makes an impact both locally and nationally by donating to animal sanctuaries and working with environmental organizations to help protect recreational areas across the U.S. “I’m inspired by the way that we’re able to positively impact our community, our employees, and our customers,” Patrick said. “We can keep growing by continuing to refine and home in on what’s working for us.”

The Merri Artist

Location: McMinnville, Oregon
Website: www.merriartist.com
7 employees

In 2004, Dan and Merri Sayers were shopping for watercolor paper when they stumbled upon a small art supply store in Bend, Oregon. “Dan looked around and said, ‘You know, we can do this,’” Merri remembers. Back in their hometown of McMinnville a short time later, “we saw a small storefront for rent at a really good spot near an intersection, and we immediately rented it,” she adds. They named the place The Merri Artist. They started out slowly, until eventually Dan joined the business full-time. In 2006, they created their first e-commerce website for the store.

Personal service is vital to The Merri Artist, but so is being online. “Every month we hear of old art supply stores that have been in business a long time, 50 or 100 years, that are closing their doors,” says Dan. “We’ve been able to keep growing our business by taking it online.” The Merri Artist began using AdWords, Google’s advertising program, from the day they launched their website. Dan remembers running their first AdWords campaign and wondering what came next—until the first online order arrived the next morning. About 70 percent of their business now comes from online shoppers, with AdWords and Google Shopping campaigns accounting for over half of their digital sales. Google Analytics helps them keep their e-commerce site effective, and Google My Business gives customers the opportunity to check out their photos and reviews.

The Merri Artist continues to grow steadily, shipping about 9,000 orders annually across the U.S. Online customers often stop by in-person if they’re visiting the Willamette Valley, Oregon’s famous wine-growing region. The shop itself is also a key element of McMinnville’s historic, 1880s downtown. “Small businesses are what make the community more interesting,” says Sally Borg, the store’s vice president. “The small businesses are the ones donating to schools, programs, auctions, and other local causes”—all of which The Merri Artist does. In addition to supporting their community, The Merri Artist strives to provide each of their customers with a great shopping experience. All of their employees are artists themselves, and are always happy to share their knowledge and insights with the people who walk through their doors. “I really appreciate being in a business that actually can have a personal impact on people's lives,” Sally says.

Full Leaf Tea Company

Location: Eagle Point, Oregon
Website: www.fullleafteacompany.com
14 employees

For die-hard coffee drinkers Matt and Lisa Hammonds, running on caffeine had lost its appeal. They switched to drinking herbal teas, sharing their passion for "tea and conversation" with family and friends. That gave this husband-and-wife team an idea. "We thought e-commerce and tea would be a good combination," Matt says. Neither had e-commerce experience, but that didn’t stop them. “We used Google to do our research and figure out how to build our company from scratch." They cofounded Full Leaf Tea Company in 2014, selling herbal and organic loose-leaf teas, wellness blends, Japanese matcha, and accessories from their virtual storefront. They blend, package, and distribute all of their products from their Southern Oregon facility.

Marketing high-quality teas from around the world, along with "the tea experience," proved to be a winning blend. Google business tools helped the company more than triple their sales in 2016. They use AdWords, Google's advertising program, to attract tea lovers and former coffee fanatics. "AdWords accounts for 40 percent of our traffic and 70 percent of sales," Matt says. Google Analytics lets them see their customer activity in real time and measure the performance of their website, blog, social media, web ads, and email marketing campaigns. And Google Webmaster Tools help them deliver a positive customer experience.

Full Leaf Tea Company has launched a wholesale division and is expanding into retail locations. "We started with $100 to our name, a $2,500 credit card, and no capital to grow," Matt says. "We've grown the company by investing our sales back into digital advertising." They give back to their local community by working with a vocational rehabilitation agency to provide job opportunities for people with special circumstances or disabilities. With 10,000 customers and a growing fan base of tea lovers, the company is poised for greater success. "We have aggressive growth plans," Matt says. "Google products have shaped our company from a small mom-and-pop operation into something that could be really huge."

Rogue Creamery

Location: Central Point, Oregon
Website: www.roguecreamery.com
45 employees

David Gremmels and Cary Bryant originally planned to open a wine-and-cheese bar, but in 2002 they visited the Rogue Creamery to sniff out its renowned blue cheese. When they learned the nearly 70-year-old creamery was for sale, they changed their plans and bought the business. Since then, they've taken pride in handcrafting artisan cheeses the old-fashioned way and promoting sustainable business practices—such as farming organically, using solar energy, buying and selling locally, recycling, and community philanthropy. They sell their products at a brick-and-mortar store and through distribution to other supermarkets and specialty cheese shops. Now the Internet is helping these cheesemakers spread the word about their products to an even broader audience.

AdWords, Google's advertising program, helps them reach customers. A targeted AdWords campaign over the 2015 holiday season helped them see a 20% increase in online sales. Google Analytics gives them insights into how users are interacting with their site and where their products are gaining popularity. "I've got Google Analytics up every morning to spot trends and variations," says Retail Manager Tom Van Voorhees. "For example, we saw we were shipping a lot of orders to Arizona, so now we can target more ads there." Their Google My Business listing helps some 40,000 visitors a year visit the cheese store, with directions, reviews, and photos. "We ask people how they found us, and so many say, 'I found you on Google.'"

The business wants to increase its reach among a growing audience of socially and environmentally conscious consumers. To do so, they plan to increasingly leverage social media to share the Rogue Creamery story, including on Google+ and YouTube. And they've recently opened up their dairy farm so visitors can meet the cows behind the cheese. "We’re planning to do a Google My Business listing for the farm," Tom says. "Our website has the most potential for growth. With Google tools, you don't have to spend a lot to get results—it's money well spent."