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AI-powered digital tools are creating new opportunities for Americans

Take a closer look at the products and programs supporting American businesses, nonprofits, publishers, job seekers, creators, and developers.

Google helps Americans...

  • Connect with customers
  • Tell their stories
  • Generate actionable insights
  • Build app businesses
  • Digitally transform their organizations
  • Grow their businesses
  • Start and grow their careers
  • Supercharge their ideas
  • Search with AI
Connect with customers
Tell their stories
Generate actionable insights
Build app businesses
Digitally transform their organizations
Grow their businesses
Start and grow their careers
Supercharge their ideas
Search with AI
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Connect with customers across the right moments with Google

Stand out on Google Search and Maps with a free Google Business Profile. Personalize your profile with photos, manage customer reviews, and share what makes your business unique to attract new customers.

By bringing the best of Google’s AI directly to the business ecosystem, our core solutions—like AI Max for Search, Demand Gen, and Performance Max campaigns—provide a streamlined path to maximize ROI and connect with customers globally. We are intentionally moving beyond the traditional ad click to focus on the metrics that matter: delivering value that translates into tangible business outcomes.

To help businesses of all sizes move at the speed of innovation, our suite of agents—including Ads Advisor, Analytics Advisor, and the newly launched Merchant Advisor—act as always-on strategic partners. These advisors proactively uncover insights and optimize operations across the entire commerce journey, ensuring organizations can scale effectively and run more profitably.

Every month in 2025, Google helped drive more than 2.5 billion direct connections, including phone calls, messages, bookings, requests for directions, and reviews for American businesses at no cost.

Success Stories

“We get quite a few people that say, 'We read your [Business Profile] reviews and that's why we wanted to choose you. And all your good reviews, they stand true.' It's wonderful feedback to receive.”

Croix Parrott, Vice President Nā Pali Riders
Waimea, HI

Read Their Story
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Providing creators, businesses, and learners with a platform to tell their stories

YouTube provides a vibrant platform for millions of businesses and content creators to connect with Americans and the world. These creative entrepreneurs are making videos for the billions of people who turn to YouTube every month for entertaining, educational and cultural content.

Creators are the heart of YouTube's success, and we continue to invest in tools that help them connect with audiences, earn meaningful income, and build thriving businesses. AI is one key area of investment, helping transform the viewing experience and acting as a bridge between curiosity and understanding. Through these new tools, creators are bringing big ideas to life, opening doors for more people to thrive in the creator economy, and delivering higher-quality content to viewers.

Oxford Economics estimates that in 2024, YouTube’s creative ecosystem supported more than 490,000 full-time equivalent jobs in the U.S.1

Success Stories

“YouTube Shorts has become a way bigger part of our content strategy. We find that with the sport of fishing, when people see those 60-second tips on how to use things, they work really well for us.”

Dan Wick, Chief Technology Officer Omnia Fishing
Golden Valley, MN

Read Their Story
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Understand your customers, grow your business

Get a clear view of how people engage with your business. Google Analytics measures customer activity across your sites and apps, giving you the real time data you need to improve results. Built-in Google AI finds the trends that matter most, helping you spot new opportunities and understand the full path to purchase without the guesswork.

Success Stories

“When we saw muesli having a moment, we hit the gas on related ads, content, and social media. Google Analytics gives us a powerful picture of what’s happening.”

Lauren Shafer, Director of Marketing Michele’s Granola
Timonium, MD

Read Their Story
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Helping American app developers build their businesses

Apps and games are an important part of the U.S. economy, bringing jobs to millions of Americans and fueling economic growth. Through Google Play, app businesses can reach over 2.5 billion consumers in over 190 countries. Google Play also offers tools to make app development easier, and free training like Google Play Academy that helps founders grow their businesses.

In 2026, we are committed to supporting even more app developers as they thrive. With our first ever Google Play Apps Accelerator, a selection of US-based, high-potential studios will embark on a 12-week journey designed to supercharge their success. This inaugural accelerator is part of our mission to help businesses of all sizes grow on Google Play and reach their full potential. To learn more about Google's Accelerators see here.

The Android app economy, including Google Play, has helped to create millions of American jobs – from software engineers and developers of mobile applications, to the marketing and human resources teams that support them.2 91% of app leaders say the United States is the best country in the world to grow an app-based business.3

Success Stories

“Google Play is a wonderful marketplace for showcasing our app to the global community. The robust tools make it easier for us to focus on helping more people.”

Maria Ly Vanrenen, Co-founder Skimble
Salt Lake City, UT

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Helping organizations digitally transform

Google Cloud helps businesses, developers, partners, and organizations around the world drive growth and real business transformation. Google Cloud offers a powerful, optimized AI stack — including AI infrastructure, leading models like Gemini, data management capabilities, multi-cloud security solutions, developer tools and platform, as well as agents and applications — that enables organizations to transform their business for the Agentic Era. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Underpinning all of this, organizations benefit from operating their business on the same secure, reliable, global network that supports many of Google’s most widely used products.

Google Workspace is the collaboration platform reinventing productivity with AI. Workspace helps organizations unlock their full potential for creativity and performance, with AI help built into apps such as Gmail, Docs, Meet and Drive. Workspace accelerates business transformation with deeply personalized AI assistance, and with groundbreaking apps such as NotebookLM and Gemini, right where people work.

Gemini Enterprise is our advanced agentic platform that empowers teams to discover, create, share, and run AI agents — all in one secure environment. With Gemini Enterprise, every individual can access Google’s powerful AI models through an intuitive chat interface, deploy ready-to-use agents from Google and our thriving ecosystem of partners, and even transform their own expertise into shared automations for the entire company with a powerful no-code workbench.

Success Stories

“[With Google Workspace], having everything in one place for sharing files and tracking projects keeps everyone aligned as we grow.”

Sophie Gee, Co-owner & COO janegee
Portsmouth, NH

Read Their Story
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Helping businesses grow

Millions of Americans choose Google to help them boost their skills, careers, and businesses.

Grow with Google and its 9,000+ partner organizations have trained over 13 million Americans in all 50 states, Washington, D.C., and Puerto Rico. The Grow with Google Coaches program has hosted thousands of in-person workshops, equipping small businesses with the digital skills and AI tools they need to thrive in today’s economy.

Google AdSense helps over one million websites earn money through ads, and is helping publishers maximize their growth with AI-powered features.

Grow with Google Coaches have provided no-cost, hands-on training to more than 350,000 small business owners.4

Success Stories

“Now that I’ve finished taking the Make AI Work for You workshop, I feel equipped to use AI for my business.”

Debra Iervolino, Co-Founder/Treasurer UrbanIsland Entertainment
Collierville, TN

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Providing Americans with the in-demand skills they need to grow their career

Whether people are looking to start a career in a fast-growing field or learn new, in-demand skills to grow their career, Google experts are here to help.

Google Career Certificates provide the skills people need to enter high-growth fields like data analytics, cybersecurity, project management, and more. The certificates are self-paced and can be completed in 3-6 months, meeting the needs of working adults. There are 1.7 million open jobs in the U.S. across these career fields, and they pay well with a median salary of over $102,000.5 After completing the program, graduates gain access to career resources and are able to connect with over 150 employers who will consider Google Career Certificate graduates for entry-level jobs.

Google's latest AI training course, the Google AI Professional Certificate, helps learners get a foundational understanding of AI fluency. With 20+ hands-on activities, this certificate teaches people how to use AI in their job, and equips them with the experience employers are looking for.

More than 400,000 people in the U.S. have already graduated from the Google Career Certificate program, with more than 70% of certificate graduates reporting a positive career outcome, like a new job, promotion, or raise, within six months of completion.6

Success Stories

“As I completed the courses, I was able to apply my education to real world scenarios. My company really liked what I had to offer. It was life changing because I went from making in the $70,000 range to a six-figure salary.”

James B. Google Project Management Certificate Graduate and Manager IT Program Management
Milwaukee, WI

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Chat with Gemini to supercharge your ideas

Powered by Google DeepMind's latest models, Gemini delivers cutting-edge AI capabilities for understanding, reasoning, and generating content. Chat with Gemini to write, plan, learn, and more. Whether you need a fresh tagline for your art studio, a captivating title for your latest podcast pilot, or an engaging blog post to celebrate your store opening and connect with your community, Gemini can supercharge your ideas.

Interact with Gemini via text, voice, or by uploading files. Share ideas, code, generate images, and, with Gemini Live, have real-time voice conversations. Gemini is evolving to understand the world more deeply, think several steps ahead, and take action on your behalf, with your supervision. These advancements are bringing us closer to realizing our vision of a truly universal assistant that, with your permission, can speak, see, and hear across your apps, devices, and surfaces.

Access Gemini on Android by long-pressing the power button or saying "Hey Google." Download the Gemini app for iOS, or visit gemini.google.com.

Use NotebookLM to understand complex ideas

NotebookLM is a personalized, AI-powered research tool that helps users understand and work with complex and detailed information. Users can upload a wide variety of sources such as documents, PDFs, YouTube videos or run Deep Research to create an AI expert in their topic. NotebookLM can create digestible insights in the form of Slides or Infographics, answer questions about sources, and make new connections.

NotebookLM helps millions of users to learn on the go with AI with Audio Overviews, creating discussion between two AI hosts to help them better understand their sources through audio listening.

Success Stories

“Gemini is great at cranking out code. If I’ve got a problem, it walks me through it. Before, it would have taken me two hours. With Gemini, it takes two minutes.”

Hank Donovan, Co-founder Rattlesnake Cable Company
Missoula, MT

Read Their Story
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Effortlessly ask anything with AI in Google Search

AI Overviews launched in Google Search in 2024, making it easier than ever for people to find the information they need and discover the richness of content and sites from across the web. And for complex questions where you need to explore a topic in more detail, users can seamlessly transition into a powerful conversational AI experience by asking a follow-up question right from an AI Overview, and jump into a conversational back and forth with AI Mode.

Generative AI unlocks new kinds of questions people can ask in Search, and new opportunities for people to learn about topics and dig deeper.

“Gemini and AI Overviews help me with IT or equipment issues. Instead of making a phone call, I upload a photo and it can diagnose it and tell me how to fix it.”

James Ray, Co-owner Little Seed Farm
Lebanon, TN

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Digital tools enable small businesses to reach new customers while AI provides significant opportunities for future growth and success

Small businesses are the cornerstone of the American economy, and digital tools are powering their success. AI is automating time-consuming tasks, freeing up business leaders to focus on their top priorities, and digital ads are connecting businesses with new customers, enabling them to grow. As we navigate this new era of innovation, no-cost and low-cost digital tools will equip small businesses to thrive.

Anderson Foundries Webster, SD

82%

of small businesses using AI increased their workforce over the past year7

85%

of small businesses using AI report higher sales over the past year8

84%

of small businesses using AI report higher profits over the past year9

70%

of small business leaders have invested or plan to invest in AI training or AI adoption for their employees10

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